articles are short and to the point.... designed around
the day to day needs and problems faced of CEOs. (see
past and planned CEO Notes articles)
rule of thumb for acceptable articles is that each must
be between 3 and 5 tight paragraphs of no more three
sentences each... and they must all have substantial
and compelling content... content that can be of immediate
and practical use to a CEO trying to grow his or her
subjects require more than a few short paragraphs. When
they do, we publish a Special Issue.
with Special Issues We still keep the word count down
low... but we give them a little more leeway and a little
is a sample Special Issue. It's about the application
of maneuver warfare techniques to customer acquisition
and other business growth activities. It deals with
interrelationship of Modern maneuver warfare as developed
an espoused by Col. John R. Boyd, Sun Tzu, Fast Cycle
Times and the Blitzkrieg (all of which are manifestations
of a shared methodology)
issue is one that we're particularly proud of. When
compared with two similar articles by the Harvard Business
Review ("Maneuver Warfare: Can Modern Military Strategy
Lead You to Victory?") and by Fast Company ("The
Strategy of the Fighter Pilot") we universally
lauded as the one article that explained it in a clear
and understandable manner... and in a way that a reader
could use to turn around and immediately put it to use.
we accomplished this despite a far lower word count...
or perhaps because of it.